Each week, we look at social media trends and take note of the good, the bad and just plain weird:
#Humanity is trending! When we went to research this week's article we saw the word "humanity" was trending.
What's trending is a reflection of what people care about, and we've noticed these topics are sometimes bred out of bad circumstances - such as a shooting or a natural disaster. And while these aren't exactly happy topics, they often collate a great amount of goodwill.
This week, most of the tweets tagged with #humanity were in response to the police and African American brutality that is coming to the forefront of our collective consciousness. And while the news of the incident itself sucked our breath away, seeing so many people outraged and demanding change gave us a breath of hope.
The Gaga media stunt goes viral.
Lady Gaga put on some weird makeup and did her hair in braided pigtails last Wednesday. That's it. And it became a full-on internet sensation.
The fact that this is all a public figure has to do to rise to the top of the social media charts is perhaps a disappointing depiction of what's important to us. Seriously, just a new get-up? This is hardly new for Lady Gaga, and given her spectrum of weirdness, it isn't even that up there. Yet this trends over everything else going on in the world? At times it feels like we live in a constant parade of the inane and superfluous. The media eats it up, and fans get to point, gasp - and more dangerously, they pair this attention-seeking behavior with the success of their role models. Is it any wonder 8-year-olds are posting duck-faced selfies?
This isn't in any way a criticism of Lady Gaga's or even her stunt. On the contrary, we admire the genius marketing behind her image and success - however, many of her fans don't realize that such antics just that - part of a marketing plan. For Gaga, it translates to real income and career opportunities. But what about the rest of us, the passive consumers? Gaga's brilliant PR team knows what gets our attention - and the fact that it's as simple as a new look perpetuates the intense "look-at-me culture" on social media that already kind of scares us.
We live for the day when people are more concerned with what someone brings to the world than the superficiality of how they look on the outside. And we hope the Else app will play a part in creating it.
If you're looking for a good laugh check out this trending hashtag.
From chewing gum smearing your insides forever if swallowed, to your face staying in a funny position if you happen to get slapped while making it - this hashtag wins the "weird" award for us this week. Added bonus: you can finally laugh off the cruel moments that stopped your breath for a second when you were a kid.