COMING Fall 2015
A new app for spreading kindness instead of douchebaggery
LESS SELF. MORE ELSE.
The gym selfie. The car selfie. Kim Kardashian’s obnoxious butt selfie. We live in a modern culture of self-absorption. Social media only perpetuates it. Hey, we’re not chastising anyone for snapping a selfie when they're finally having a good hair day. But when we become addicted to posting about - well, mostly ourselves - what does that really say about us?
LET"S DO SOMETHING ELSE. Else is an app for impacting & inspiring others with simple acts of kindness. Grab an extra coffee for a co-worker. Give away that parking spot. Share your umbrella on a rainy day. Sometimes we miss all the little opportunities in front of us each day to benefit someone else. And we totally underestimate the impact those tiny actions can make.
Instead of scrolling through selfies, bragging, and other forms of douchebaggery, Else is about the thousands of simple & beautiful ways we can think outside ourselves. And the crazy thing is - science finds that's what actually makes us happy - not the temporary dopamine highs we get when our selfie hits 100 likes.
We're on a mission to make kindness fun, social and easier than snapping the perfect mirror selfie (no sucking in required). It’s a movement that can change culture and change lives. Join us. All you have to do is think of someone. Else.